In a move that will excite no one, Sheamus is the new WWE World Heavyweight Champion. Moments after Roman Reigns defeated Dean Ambrose to win the title, Sheamus cashed in his title shot and pinned Reigns after two Brogue Kicks.
WWE is stubbornly refusing to turn Reigns heel, but seems to have realized he’s not ready to be a babyface world champion. However, rather than putting the title on Dean Ambrose or Kevin Owens, they resort to Sheamus, who has no heat at all and has been losing matches for months now.
December is generally a dead period for WWE business, and having Sheamus as champion is only going to exacerbate that. I have a feeling a lot of people are going to do what I plan to do: check out on WWE programming until the lead-up to the Royal Rumble.